Client: Boutique online only Cosmetics Store
– small budget
– limited marketing materials and product images
– limited makeup line, nothing that separates the products from the mass majority.
Our solution to success:
1st Step: Testing Creatives
2nd Step: Testing Audiences
Winner creatives make themselves obvious within the first 2-3 days of any campaign. # #googleads #retargeting # #paidadvertising We took the 2 winner image ads and started our deep dive in to interest testing, testing over 20 interests at 5USD/day per interest over the course of 2 days.