Client: Boutique online only Cosmetics Store
Challenges
– small budget
– limited marketing materials and product images
– limited makeup line, nothing that separates the products from the mass majority.
Our solution to success:
1st Step: Testing Creatives
Testing a variety of creatives & ad copy is the first step of a successful social media campaign. We created over 30 image & carousel & video ads for the brand, tested the creatives in one general interest campaign over the course of 3 days.
2nd Step: Testing Audiences
Winner creatives make themselves obvious within the first 2-3 days of any campaign. # #googleads #retargeting # #paidadvertising We took the 2 winner image ads and started our deep dive in to interest testing, testing over 20 interests at 5USD/day per interest over the course of 2 days.
3rd Step: Scaling
Now comes the fun part. We combined the winning adsets and continued to scale them both horizontally and vertically.
4th Step: Retargeting
No campaign is winning until you start utilizing re-targeting data and continue to build warm audiences for the current and future campaigns.
Channels:
Google ads, Instagram & Facebook ads
Daily ad budget:
Between $100-$120 per day.
