Your social ads have one end game, one goal to achieve: to get more sales. If it’s not doing that, and it’s not working and it’s not marketing. This screenshot below belongs to a high end consumer electronics brand that would like to keep its identity confidential.
This is not a one time high purchase fluke of a thing but rather result of the entire month of April 2020.
It’s one word, but not a sexy one, not one agencies boast about. But it’s the secret to success: OPTIMIZATION. Only when you can track every dollar you spend on your marketing, track every ad that’s bringing you more than your spend, can you call it marketing. Optimization takes dedication, it takes reading in between the lines, knowing when to stop, when to go, when to diversify, when to micro focus.
take a step back, go in your ads manager and look at the past
- 90 days
- 30 days
- 7 days
- 3 days
What do you see? What’s performing high, what’s costing you money? What results are there?
Are you achieving your desired results? What do the numbers tell you?
Anything that’s costing you money and not bringing results is not marketing.
Turn off anything that’s not marketing.
Next, schedule a free discovery call with us and see how you can take your business next level to a sky high ROA